Time to Turn Data
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138 projects. 0 failures. Every client achieved measurable growth — and yours will too
Pika Ivanʼs
CRO Analytics Lab
“Traffic coming in. Conversions stuck. I find what's blocking growth — and fix it..”
$11.8M
Additional Revenue Generated
In the last 12 months alone
In the last 12 months alone
22%
Average Conversion Rate Uplift
Consistent growth across all industries
Consistent growth across all industries
834+
A/B Tests Completed
Data-driven optimization in the last year
Data-driven optimization in the last year
20+ Months
Average Client Relationship
They stay because results keep coming
They stay because results keep coming
Iʼll personally analyze your website or app, estimate your possible revenue increase, and outline how we could help you reach it.
Even great products lose 20-40% of potential revenue because of hidden friction points — slow onboarding, confusing flows, weak messaging, or mobile UX gaps.
Iʼll review your funnel, user behavior, and key interaction points — and send you a short, data-based summary showing:
No sales pitch. No commitments. Just a professional snapshot of your real growth opportunity — backed by data.
- where your growth is currently blocked,
- what your potential uplift in conversion rate looks like,
- and how our team could be involved to help you reach that potential.
Get a free, data-based Conversion Uplift Snapshot for your site or app
How much revenue are you leaving on the table?
Fill out the form
In 48 hours, you’ll receive a short, personalized CRO report with:
No sales pitch. 100% actionable insights.
- Your current funnel weaknesses
- Your realistic conversion uplift potential
No sales pitch. 100% actionable insights.
We work with
Who
At CRO Analytics Lab, we donʼt just optimize websites — we build businesses
The Lab is led by Ivan Pika, a data-driven entrepreneur and Expert-Vetted consultant on Upwork Top 1%
WE
From Zero to $400K/Month
01
ARE
Scaled own e-commerce brand from $0 to $400K/month in sales within 4 years. Full responsibility for marketing, analytics, CRO, and scaling operations
Digital Growth Strategist
02
8 years in Digital Marketing, CRO & Analytics, with proven success across SaaS, e-commerce, and apps businesses
130+ Projects Delivered
03
130 completed projects, 100% job success score, trusted by high-traffic brands (e.g., SnapSupplements.com, twinby.com, ENT credit, Bank of America, Bank of Abu dabi, Turkish Airlines, BOT, Xometry)
Data-Driven Marketing Analyst
04
Certified in GA4, GTM, BigQuery, Looker Studio, Google Ads, with a strong academic background in statistics
Growth & Data Strategy Expert
05
Known for creating data-driven growth strategies and for turning chaotic funnels into predictable revenue engines
Edu SaaS ROAS & Revenue Growth
Industry: SaaS / Education
Results:
+49% Conversion Rate
+103% Revenue
+47% ROAS improvement
HIPAA Compliant Hosting Provider
Industry: B2B SaaS/Hosting
Results:
Tripled conversion rate from 0.18% to 0.72%
300% improvement in high-ticket B2B conversions
Established scalable template system for future product launches
Created foundation for sustainable growth with new paid traffic channels
Leading dating app in eastern europe
150% ARPU Growth & 2.5x ARPPU Increase
Results:
150% ARPU Growth — from $1.00 to $2.50
2.5x ARPPU Increase — significant uplift in average revenue per paying user
Improved monetization efficiency without increasing ad spend
Meanwhile the number of users has increased by 2 times
Case
studies
Here are some recent case studies
Vintage Second-Hand Store (Italy)
Industry: Ecommerce - Fashion/Retail
Results:
Doubled conversion rate (from <0.7% to ~1.4%)
Doubled revenue alongside CR improvement
Established sustainable analytics foundation for ongoing optimization
Project ongoing with continued optimization potential
The biggest crypto domain registrar
Industry: Crypto / Web3
Results:
Transparent user journey with actionable insights
Over 80% CR improvement due to combined changes and low initial baseline
Survival Kits Ecommerce Store
Industry: Ecommerce
Results:
Achieved 0.9% CR just after partial implementation
Only 10% of changes implemented to reach target
Vintage Second-Hand Store (Italy)
Industry: Ecommerce Fashion/Retail
Role: CRO Expert Analytics Implementation
Goal: Increase CR from <0.7% to improve profitability for Italy's leading wholesale second-hand store.
Timeframe: 4 months
Price: $5,000
Results:
What I did:
What I did:
Critically low conversion rate below 0.7%
No analytics infrastructure in place
Multiple developer team changes during implementation
Complex wholesale/retail business model requiring careful testing
Implemented comprehensive analytics system from scratch
Doubled conversion rate (from <0.7% to ~1.4%)
Doubled revenue alongside CR improvement
Established sustainable analytics foundation for ongoing optimization
Project ongoing with continued optimization potential
Conducted full CRO audit
Created phased implementation roadmap
Managed iterative implementation cycles: implementation → evaluation → correction → next phase
Coordinated across multiple development teams
Survival Kits Ecommerce Store
Industry: Ecommerce
Role: CRO Expert + Product Manager
Goal: Increase CR from <0.4% to at least 1% to make the store profitable.
Timeframe: 2.5 months
Price: $4,000
Challenges:
What I did:
Results:
The store had good traffic, but a critically low CR
No clear attribution or event tracking
Conducted a full CRO audit
Achieved 0.9% CR just after partial implementation
Only 10% of changes implemented to reach target
Ran traffic source and device-level analysis
Created a prioritized list of fixes and implementations
Delivered an acquisition strategy plan
What we did:
Set up complete analytics to track user actions across the funnel
Built a detailed Customer Journey Map (CJM)
Identified and validated friction points in the cart/registration flow
Implemented UX improvements and simplified the process
Redesigned cart experience to improve checkout clarity
The biggest crypto domain registrar
Challenges:
No reliable analytics or tracking tools in place
Major user drop-off occurred after adding domains to cart
Registration flow was overly complex and led to abandonment
Industry: Crypto / Web3
Role: CRO Consultant & Analytics Architect
Goal: Identify bottlenecks and improve the CR from <0.3%
Results:
Transparent user journey with actionable insights
Over 80% CR improvement due to combined changes and low initial baseline
Timeframe: 4 months
Price: $3,500 + implementation costs
Leading dating app in eastern europe
Client: Market-leading dating app in the Russian Federation
Duration: 11 months
Results:
+150% ARPU Growth — from $1.00 to $2.50
+2.5x ARPPU Increase — significant uplift in average revenue per paying user
Improved monetization efficiency without increasing ad spend
Meanwhile the number of users has increased by 2 times
What We Did:
Store-level Pricing Optimization. Analyzed and optimized subscription prices across 10+ app stores. Identified the revenue-optimal price point for each local market.
Subscription Mix Optimization. Modeled and adjusted the weighting between weekly, monthly, and quarterly subscriptions to maximize both ARPU and ARPPU.
Payment Funnel A/B Testing. Executed and analyzed 20 A/B tests targeting all stages of the payment funnel — including paywall layouts, offer timing, and localized copy.
My Role:
I led the analytics strategy and experimentation framework, working closely with a cross-functional team of marketers, developers, and product managers. My responsibilities included identifying growth opportunities, designing pricing experiments, analyzing results, and guiding the team through data-driven decision making.
Project Value: $24,000
Goal: Increase ARPU and ARPPU through pricing and monetization improvements
Edu SaaS ROAS & Revenue Growth
Industry: SaaS / Education
Role: CRO Strategist & Funnel Architect
What I did:
Audited the full funnel and traffic sources
Refined Google Ads strategy and segmentation
Introduced a feedback loop system across teams to increase visibility
Launched 30+ targeted A/B tests (UX, messaging, pricing)
Challenges:
Stable service with ~80,000 users/month and 2.3% CR
ROAS was around 1.05, which didnʼt allow for scale
No “quick winsˮ — needed deep funnel optimization
Results:
+49% Conversion Rate
+103% Revenue
+47% ROAS improvement
Goal: Improve ROAS and enable profitable scaling
Timeframe: 10 months
Price: $20,000
Status: Ongoing (currently scaling while maintaining profitability)
(Next: include funnel optimization graph or test dashboard.)
HIPAA Compliant Hosting Provider
Industry: B2B SaaS/Hosting
Role: CRO Expert + UX Strategist
What I did:
Implemented comprehensive tracking system from scratch
Redesigned homepage for improved conversion funnel
Analyzed and defined unique value propositions for each product
Created scalable product page template with optimized structure
Added strategic ad system to blog pages for lead capture
Reworked all forms and contact pages to reduce friction
Created mockups and redesign concepts (development handled by client team)
Coordinated optimization efforts alongside client's PPC campaigns
Challenges:
Baseline CR of 0.18% for high-consideration, high-ticket B2B sales
Leading US provider for HIPAA-compliant hosting with strong SEO traffic
No tracking infrastructure to understand conversion barriers
Complex product line requiring clear differentiation and value communication
Results:
Tripled conversion rate from 0.18% to 0.72%
300% improvement in high-ticket B2B conversions
Established scalable template system for future product launches
Created foundation for sustainable growth with new paid traffic channels
Goal: Increase CR from 0.18% for high-ticket HIPAA-compliant hosting services
Timeframe: 4 months (ongoing)
Price: $60,000
HOW
we
CAN
HELP
Quick Audit ($500+)
3-4 hours, ideal for sudden CR drops
Identify bottlenecks
Actionable fixes provided
01/07
HOW
we
CAN
HELP
Tracking Plan Setup ($1000+)
02/07
Event taxonomy with naming conventions
Full customer journey mapping
Analytics platform recommendation (GA4, Mixpanel, Amplitude, etc.)
Complete developer implementation specs
HOW
we
CAN
HELP
Full CRO Audit ($2000+)
03/07
Funnel & behavior analysis
Customer journey map
Prioritized problem list
A/B test roadmap
HOW
we
CAN
HELP
Ongoing Engagement($145/hr)
04/07
CRO, analytics, marketing support
Advanced tracking setup (GA4, GTM, Hotjar)
Hypothesis testing cycles
Product growth strategy
HOW
we
CAN
HELP
Development & Implementation (on demand)
05/07
Landing pages (Shopify, Tilda, Webflow, custom)
CRO-focused UI/UX improvements
Tracking & analytics integrations
A/B test variant coding
HOW
we
CAN
HELP
Growth Opportunity Scan ($1500+)
06/07
Deep dive into your current business model, positioning & traffic sources
Market & competitor dynamics analysis
Identify hidden growth levers (product, traffic, messaging)
Clear roadmap on where to go next and what actions to prioritize
Perfect for startups or scaling businesses unsure where the next big opportunity lies
HOW
we
CAN
HELP
Go-to-Market Strategy (from $2500)
07/07
Define your ideal customer profile & positioning
Market & competitor research
Messaging framework & value proposition
First-channel strategy: which traffic sources to test first
Initial growth experiments roadmap
Tailored for startups at pre-launch or early traction stage who need a clear path to market adoption.
How
We
Together
Work
[04]
Agreement & Contract
We formalize the engagement and start the project
[05]
Ongoing Support
After delivery, we stay in touch for tracking results, answering questions, and planning next steps
[01]
Kickoff Call
We discuss your goals, challenges, and priorities
[02]
Analytics & Access
You grant us access to data so we can validate tracking and set clear baselines
[03]
Expectations & Roadmap
Together we align on growth opportunities, timelines, and success metrics
What Clients Say
we
don’t
work
with
Gambling & casinos
“Get rich quickˮ info products
Fraudulent or unethical projects
Time to Turn Data Into Growth
